Bethpage has rebranded!
Key highlights for our members
- All of your Bethpage account numbers, usernames, and passwords will remain the same
- The rebranding will not change your current loan and bill payments
- You can continue to visit your favorite local branches, with the branch staff you love
Bethpage Federal Credit Union is now FourLeaf Federal Credit Union (FourLeaf).
For over 80 years, we have evolved to meet the growing financial needs of our members. As our membership has expanded beyond our Bethpage roots — to all of Long Island, New York City, and ultimately, nationwide — our organization has brought the same commitment to every community we serve. You, our members, are the reason for our success, and we are honored that you have trusted us for all these years.
As we’ve grown into a credit union that can offer our products across the country, we knew that our brand must evolve with us. We need a modern, forward-thinking brand that resonates with a broader audience as we continue to enrich as many lives as possible, no matter where in the U.S. they live. After months of extensive market research, brand studies, and strategic planning, we’re thrilled to announce that Bethpage is now officially FourLeaf.
The FourLeaf name is bold and truly unique in our industry. We are proud to share this new name and innovative brand as we continue our journey as a best-in-class financial institution.
What does the rebrand mean for our members?
While our name has changed, our vision, mission, and values have not. We are still a federal credit union deeply committed to enriching the lives of our members, employees, and the communities we serve.
This rebrand not only reflects our ambition to expand our offerings, but FourLeaf also symbolizes prosperity, innovation, purpose, and an ongoing connection to our members and communities. As our organization grows, we can further invest in our products, services, and technology to better serve our members and offer more value than ever before.
Inspired by where we’re going, without forgetting where we’ve been, FourLeaf holds great meaning.
Community, Prosperity, Innovation, Purpose
We may look different, but that’s all that has changed!
Although our name has changed, we remain a federal credit union deeply committed to all members. At our core, we are still the same organization offering members the same great service.
We will continue to offer a wide array of competitive savings and loan products to meet your growing financial needs. Our goal remains to make banking easy and convenient so that you can achieve your financial goals. To that end, we are working on new, exciting technology that will offer existing members more tools for financial education and planning.
We remain committed to our partnerships and programs that positively impact the communities we serve. We will continue to support Island Harvest with our annual Turkey Drive to help supply Thanksgiving meals to underserved communities.
We have been the lead sponsor for the Air Show at Jones Beach, New York for 20 years, and we intend to keep that going as long as possible under the FourLeaf name!
Since 2002, we have been an integral community partner through our charitable giving and community development programs, including our annual Northwell Health Walk, Pet Adoption Program, and Bethpage Scholarship Program. We are proud to continue our community involvement to help improve the quality of life on Long Island and beyond.
About the rebrand
No, the change in our branding is not the result of a merger or acquisition. We are the same financial institution, just with a different name.
Our membership today extends well beyond our original Bethpage roots. As we continue to expand our physical footprint with the opening of several new branches, we are bringing our vision of enriching lives to new communities off Long Island and outside of New York.
Changing our name gives us the opportunity to alleviate any confusion that people may have about whether they can only bank with us if they live or work on Long Island.
This rebrand is more than just a name change. The name FourLeaf honors our heritage and also symbolizes prosperity, innovation, purpose, and an ongoing connection to our members and communities. FourLeaf will help to continue to propel us forward so that more people nationwide can achieve their financial dreams.
As we pay homage to our recent history as Bethpage, we are retaining our primary orange color and have also chosen a rich blue as a secondary color. Our new logo reflects our future – the subtle infinity symbol representing infinite possibilities for all of us – today, tomorrow, and always.
Over time, all of our branches will have a new look with signage to incorporate our new name. External signage changes have already begun at some branches, and we thank you for your patience during this transition period. Branches will remain open during regular business hours during this process and members will continue to have access to all of our banking services.
Please note that our ATMs will be disabled for a few hours at each branch as we rebrand the ATMs. This will be a short-term, one-time disablement, but all other in-branch services will remain fully operational during this time. We will provide more updates when they become available.
Over the years, Bethpage has made changes including rebranding a couple of times. With each change, the organization has always pushed to grow and achieve goals. Through the changes, our care for members as well as our products and services remained the same. Rebranding to FourLeaf is no different.
What does this mean for you?
Our current website, bethpagefcu.com, will automatically be moved to fourleaffcu.com. All current Bethpage links will be redirected to the new website. We recommend bookmarking the new site when it goes live.
The mobile app will remain the same, but will be updated to reflect our new branding. Members will have to manually update the app in the iOS App Store or Google Play Store on their phone. Please stay tuned for further information on when this update will need to happen.
Yes, your Digital Banking credentials will be the same. Online banking is not changing but it will be rebranded to have the look and feel of our new brand identity.
No, there are no actions needed to update your automatic payments to FourLeaf.
The terms on your current mortgage/loan will not be changed as a result of the name change and rebrand.
Yes. Bethpage Federal Credit Union, now FourLeaf Federal Credit Union, deposit accounts are federally insured by the National Credit Union Administration (NCUA) up to $250,000. The NCUA share insurance coverage applies to each share owner, per insured credit union, for each ownership category. For more information on NCUA’s share insurance, please visit www.ncua.gov or call toll-free 1-800-755-1030, option 1.
The name change and rebrand will not impact rates. Rates do fluctuate, but they are adjusted according to the Federal Reserve and market conditions.